Introducing the Business Insights Newsletter

In today’s fast-paced business world, staying informed about top issues and trends is part of the challenge that our clients face in their day-to-day work. With so much on their plate, it can be easy to fall behind.

To support our clients and demonstrate MNP’s deep understanding of the Canadian business landscape, MNP launched our Business Insights Newsletter. This monthly email publication is directly to our clients inbox and features the top insights from the past month.

A pandemic beginning

For business owners, the early days of the COVID-19 pandemic brought incredible, rapid change. Our clients needed a voice they could trust to keep them informed about the latest government supports or business strategies so they could make the right decisions for their operations. To help, MNP launched our bi-weekly newsletter.

The data supported our efforts. Clients were opening the email and clicking on the links to our insights, so the initiative continued even though the pace of change slowed down.

Expanding our horizons

After seeing success, our team recognized that we had the potential to make monthly newsletters with content tailored for different client groups. In FY23, we’ve rolled out three niche newsletters, in addition to the newsletter that goes to all clients:

  • Professionals
  • Real Estate and Construction
  • Agriculture

These newsletters feature insights written specifically for the audience. Professionals receive content about accessing tax incentives for dentists and doctors, while Real Estate and Construction clients get an article about some of the top industry trends.

Taking a tailored approach reinforces that MNP is a business advisor who truly understands the needs of our clients and keeps them aware of emerging trends.

Click here to subscribe to the Business Insights Newsletter.